Know About The Smart Trucks of TATA Motors

Indian commercial vehicle market leaders TATA Motors said that they have been evolving the their medium & heavy trucks as smart trucks over a period of time and they will power all future launches with this new technology called the ‘Telematics’.

"We have already rolled out some of the vehicles using ‘Telematics’ and going forward all our medium-heavy trucks will be powered by it," said the company's business head of intermediate, medium and heavy trucks, Rajesh Kaul. The company has decided to make this technology available free of cost to the buyers & even gone a step ahead in waiving off the subscription charges for the first three years of purchase.

(Image Source: truckinginfo.com)

See Also: Mahindra launched supro van and supro trucks

Telematics technology deals with long distance transmission of computerized information. It connects the electric control unit of the vehicle which will help the fleet owners not only to track their vehicles but also to get real time information about fuel consumption & mileage.

The technology is coming pre-installed in all latest TATA trucks & is also available as an accessory to buyers at a price of Rs. 10,000. TATA will be charging a fee of Rs. 5,500 per year as subscription users as there is data transmission and processing that is involved in the process besides constant use of the global positioning system technology. This unique technology will be functional only in TATA trucks.

With these new & brilliant use of technology to monitor & access important information about vehicles we can certainly assure that the future is now & this is just the beginning of a technologically driven era of transportation.

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Maruti Suzuki to Introduced New Version with Automated Manual Transmission

After the successful launch of Celerio, Maruti Suzuki has commenced the latest technology of Automated Manual Transmission (AMT) in its future models including the new Wagon R & Maruti Swift series (hatchback or the Swift Dzire compact sedan) will get the low-cost, yet suitable AMT technology this financial year.

The updated edition of Maruti Wagon R will be launched for the customers in few days during the festive season to leverage maximum benefit of the occasion & reach high sales in numbers. Like Maruti Suzuki existing modals the AMT variant of Wagon R will be powered by 998 cc three-cylinder K10B all-aluminum engines that produces 68 PS at 6,200 rpm and 90 Nm at 3,500 rpm. The AMT system is a 5-speed unit.

(Image Source: carblogindia.com)

Maruti has taken this decision after seeing the great response for its Auto gear Shift (AGS) technology on the Celerio and Alto K10 in the Tier 1 cities. As per the sources, Maruti is come together with the fuel-efficient DDiS diesel engine and affordable technology. The Dzire diesel model is the most fuel efficient in its class at 26.59 km/l.

With Maruti Suzuki forwarding in introducing new technologies for its existing and upcoming vehicles range, customers are sure to experience the competition it will get from other major car players in this segment.

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6 Tips For Truck Drivers While Planning A Long Road Trip

It’s a mid of a beautiful working day when you get a business call from a client asking you to transporting goods at a distant place. Well, being a smart truck driver you decide to plan your trip as per your abilities and schedule for a stress-free journey with an effective time management. There are a bunch of consequences for not setting up a trip like not finding suitable truck stops for resting, over fueling,  travelling throughout unknown and unsafe areas, not aware of repair shops, and late delivery of goods which will ruin your reputation in front of client.

So, to avoid these kinds of consequences, here are 6 tips for truck driver while looking to plan a long trip:

(Image Source: topgearroadtrips.com)


1 - Set Truck Speed
 
In order to have a time effective journey, it is very important to finding out the maximum speed of your truck’s & set a speed accordingly to cover desired distance per hour. Even, you also need to think about time for pit stops like fueling, eating, toll crossing etc. There is no doubt that unexpected circumstances like bad weather & traffic may decrease the total distance covered during journey.

2 - Set Daily Stops Goal
 
If you are regular long distance truckers’, all you need is to plan daily pit stops effectively. It is very crucial to make a decision in advance about the location and time for the pit stops. There are many factors that needed to be considered such as traffic, weather, delays and border crossings.

3 - Mark Your Fuel Stations
 
For a convenient long journey, time to time refueling is very important and what’s more important is to make sure you know all your fuel stations well in advance. This will not only ensure you for a good journey in advance but also will help you out to save a lot of money.

See Also:  5 tips to have a safe truck drive

4 - Be Aware Of Essential Services 
 
During a long drive, it is recommended for you to travel via the routes where you can easily find essential services such as parking, good restaurants, good truck pit stops, repair shops etc. when you know where all essential services are located, you can easily plan your pit stops in advance, while will provide you the confidence and a sense of safe journey.

5 - Keep Eye on Weather Forecast
 
For a hassle free travel, having a proper knowledge of the weather conditions of all the locations you have to travel during your journey will be very useful. Always check for weather forecast before plan for your journey so that you can save your precious time and also prevent accidents.

6 - Take Necessary Elements
 
A long road trips may be difficult, but with proper planning it is not as difficult as what people think. Never forget to take essential elements with you such as cell phones, exit books, truck routing software, online resources for truck locations and navigational tools such as GPS etc.

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What Does a Luxury Pr Agency Do for Brands

Like all other Pr agencies, a luxury Pr agency is also bent on increasing the visibility of their clients to the targeted traffic in a specialized manner. Whether it is fashion or accessories, food or drink, jewelry or watches, health or beauty, automobile or technology, interiors and property Luxury Pr agencies will offer a different picture to the targeted audience, simultaneously highlighting their services and product in a most visually appealing manner. Luxury PR involves an all-embracing expertise in launching, creating and relocating brands. Their performance goes beyond conventional media relations on the way to an integrated, smart offer designed to deal with the clients’ brand, eminence and commercial needs.

(Image Source: cpp-luxury.com)

How Do Luxury PR Perform Task

Now to carry out the task successfully an all-inclusive, state-of-the-art approach is needed and while implementing the approach it usually takes various forms. Blending contemporary marketing approach with that of traditional trial and error methods is what gives way to high results for luxury PR agencies. While putting an example, luxury Jewelry Pr agency will initiate the venture by assessing needs of each customer so to make sure their individual public relations requirements. From that point, the agency will initiate its expedition of creating the brand awareness. Brand awareness is something, which when successfully accomplished, will definitely lead to enhanced visibility but also improved reservations.

See Also:  how pr agency works for business

Luxury PR aims at establishing deftly planned, well coordinated social media campaign, which includes sites like Twitter, Face book, and Pinterest, as the visual presentation there is easy to capture and pin. Maneuvering social networking sites is one of the finest mediums  to reach luxury brand consumer. Creating E-communication campaigns meant specifically for luxury agents and negotiators. Blending traditional media outlets with that of digital mediums and print thus creating elite media campaigns which includes exceptionally fabricated strategic events and retreats.

Effectiveness of Luxury PR Agency

Today PR planning and approach directly lay the foundation of success and growth for any company. PR is definitely a powerful, strong marketing tool and it is something that bridges the gap that exist between promotional strategy and targeted audience perception.  Luxury Pr has the capacity to expand perception about goods, services and varying business practices thus reaching an immeasurable number of qualified customers. Luxury Pr agency spreads an effective message, build awareness and enhance reliability over time.  Better than an ordinary PR house, luxury PR agency adds stars to the advertising and promotional campaign.

When the luxury brand and PR blends together and emerges as a collective knowledge base, all you will be gaining a deadly combination, designed to satisfy your specific requirements.

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Do PR & SEO work Together?

Yes, many would come up with this question now as the people in the industry has seen them performing outstanding complementing each other to achieve desired results. Yes, Public Relation & Search Engine Optimization has grown together so closely to each other, but they both are two poles apart. With the emergence of the digital revolution they have become symbiotic.

One basic difference to point out is that Public Relation will create the required buzz for your brand & get your voice heard loud & clear and act as an effective way of brand recognition; on the other hand what SEO does is to create the required buzz online, generate the required traffic on your website to increase your business.

(Image Source: greenboxpromo.com)

The question still remains unanswered…!!!

Yes in today’s digitally advanced world PR & SEO have to work together as they can & will continue to achieve the desired results for the clients. A strategically conceptualized PR Campaign can generate the required buzz for the brand in minimum cost. On the other hand a better conceptualized SEO campaign can get you the required online reach & may tap the right target audience.

So what will a PR agency do for you?

PR agencies, as opposed to advertising agencies, promote companies or individuals through mediums of editorial coverage.  This is well known as  “free” or “earned” media — stories appearing on websites, newspapers, magazines and TV programs — as compared to advertisements or “paid media”.

See Also: How PR agency work for small business

PR professionals are empowered with the task of growing, managing, and guiding the stakeholder/ consumer perception of your brand/company and the message received about your brand by these groups. Public Relation professionals aid the marketing and advertising campaigns of a brand by adding an extra layer of substance to the communication received by the targeted audience through articles, press releases, statements, events and comment through the media.

It is a well-known fact that people rely on people who they look at, so Public Relation does the same by approaching those experts in the market to shout about your brand or story. What it does is that it increases the trust factor in your brand & make your voice heard loud & clear.

After identifying key messages and strategic direction for your company or brand, Public Relation experts will work out closely what story, message, and event or news piece to deliver. Then… they write. There is no doubt that writing is a great portion of the PR professionals’ role. Writing fact sheets, news releases, positioning statements, media pitches, white papers, PowerPoint presentations, op-ed pieces, web copy, blog posts, ad copy, speeches, event results, captions and holding statements, every single one of these methods offers just one more opportunity to shape and guide the message given to the public.

SEO on the other hand is definitely a part that can be left behind while planning an effective PR strategy for your client. Today with all the technological & vertical advancement a PR agency also offers the Search Engine Optimization services to its clients. Acting like a one stop destination a PR agency have come a long way to make your brand a success.

So, if you are looking forward to take Public Relations services for your brand, you can always get in connect with Mediagraphix, a leading PR agency in Delhi with over 14+ years of extensive experience in the PR industry.

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