Yes, many would come up with this question now as the people in the industry has seen them performing outstanding complementing each other to achieve desired results. Yes, Public Relation & Search Engine Optimization has grown together so closely to each other, but they both are two poles apart. With the emergence of the digital revolution they have become symbiotic.
One basic difference to point out is that Public Relation will create the required buzz for your brand & get your voice heard loud & clear and act as an effective way of brand recognition; on the other hand what SEO does is to create the required buzz online, generate the required traffic on your website to increase your business.
The question still remains unanswered…!!!
Yes in today’s digitally advanced world PR & SEO have to work together as they can & will continue to achieve the desired results for the clients. A strategically conceptualized PR Campaign can generate the required buzz for the brand in minimum cost. On the other hand a better conceptualized SEO campaign can get you the required online reach & may tap the right target audience.
See Also: How PR agency work for small business
PR professionals are empowered with the task of growing, managing, and guiding the stakeholder/ consumer perception of your brand/company and the message received about your brand by these groups. Public Relation professionals aid the marketing and advertising campaigns of a brand by adding an extra layer of substance to the communication received by the targeted audience through articles, press releases, statements, events and comment through the media.
It is a well-known fact that people rely on people who they look at, so Public Relation does the same by approaching those experts in the market to shout about your brand or story. What it does is that it increases the trust factor in your brand & make your voice heard loud & clear.
After identifying key messages and strategic direction for your company or brand, Public Relation experts will work out closely what story, message, and event or news piece to deliver. Then… they write. There is no doubt that writing is a great portion of the PR professionals’ role. Writing fact sheets, news releases, positioning statements, media pitches, white papers, PowerPoint presentations, op-ed pieces, web copy, blog posts, ad copy, speeches, event results, captions and holding statements, every single one of these methods offers just one more opportunity to shape and guide the message given to the public.
SEO on the other hand is definitely a part that can be left behind while planning an effective PR strategy for your client. Today with all the technological & vertical advancement a PR agency also offers the Search Engine Optimization services to its clients. Acting like a one stop destination a PR agency have come a long way to make your brand a success.
One basic difference to point out is that Public Relation will create the required buzz for your brand & get your voice heard loud & clear and act as an effective way of brand recognition; on the other hand what SEO does is to create the required buzz online, generate the required traffic on your website to increase your business.
(Image Source: greenboxpromo.com)
The question still remains unanswered…!!!
Yes in today’s digitally advanced world PR & SEO have to work together as they can & will continue to achieve the desired results for the clients. A strategically conceptualized PR Campaign can generate the required buzz for the brand in minimum cost. On the other hand a better conceptualized SEO campaign can get you the required online reach & may tap the right target audience.
So what will a PR agency do for you?
PR agencies, as opposed to advertising agencies, promote companies or individuals through mediums of editorial coverage. This is well known as “free” or “earned” media — stories appearing on websites, newspapers, magazines and TV programs — as compared to advertisements or “paid media”.See Also: How PR agency work for small business
PR professionals are empowered with the task of growing, managing, and guiding the stakeholder/ consumer perception of your brand/company and the message received about your brand by these groups. Public Relation professionals aid the marketing and advertising campaigns of a brand by adding an extra layer of substance to the communication received by the targeted audience through articles, press releases, statements, events and comment through the media.
It is a well-known fact that people rely on people who they look at, so Public Relation does the same by approaching those experts in the market to shout about your brand or story. What it does is that it increases the trust factor in your brand & make your voice heard loud & clear.
After identifying key messages and strategic direction for your company or brand, Public Relation experts will work out closely what story, message, and event or news piece to deliver. Then… they write. There is no doubt that writing is a great portion of the PR professionals’ role. Writing fact sheets, news releases, positioning statements, media pitches, white papers, PowerPoint presentations, op-ed pieces, web copy, blog posts, ad copy, speeches, event results, captions and holding statements, every single one of these methods offers just one more opportunity to shape and guide the message given to the public.
SEO on the other hand is definitely a part that can be left behind while planning an effective PR strategy for your client. Today with all the technological & vertical advancement a PR agency also offers the Search Engine Optimization services to its clients. Acting like a one stop destination a PR agency have come a long way to make your brand a success.
So, if you are looking forward to
take Public Relations services for your brand, you can always get in connect
with Mediagraphix, a leading PR agency in Delhi with over 14+ years of
extensive experience in the PR industry.
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