It’s a normal work day but as you enter the office you receive a high importance mail from your client informing you about the event they have in a couple of days. We know this a not new for you & will not rattle your cage, but we advise you to be prepared to make your clients event successful.
The first thing you will do is to pitch the event to the journalist. Phone pitching is a great way to make sure that you’re working with the exact target and that you gather instant feedback. Yes it requires a combination of research & quick thinking. It is equally important to be prepared for any first hand rejection as many of them would already have some fixed assignments coming up.
Below are the tips that will ensure you’re prepared and ready for call downs.
Before you Dial, Research - Before making the call, spend plenty of time researching the target and their recent articles to make sure that he/she is still at the publication and covering the topic you’re pitching. Make sure that the story you are pitching to them is relevant & they may spare some time for it. Reporters are notorious for hating phone pitching, as they are very busy and always on deadline so this makes sense. If the story fits what they are covering then they may go the extra mile to get it covered.
Make Sure you Call Reporters the Right Time – Timing is the key, as a PR person you need to make sure that you call at a time when they are open to pick your phone & discuss your pitch. Don’t call at early morning, before break time or at the time when they leave the office. This may make them restless & they may even disconnect without listening your pitch.
Plan Your Pitch in Advance – Keep your pitch as simple & short as possible, no one have time to listen stories about your pitch. Make sure it excites them & motivate them to cover it for you.
Follow Up – Don’t be stupid enough to get convinced by their nod on the phone. Write an official mail to them & try your best to seek their confirmation over it.
Here you go guys we hope our tips will make your phone pitching better & strong. If you looking out for PR experts to take care of your business promotion, you can always get in connect with Mediagraphix - a leading PR agency in Delhi to boost up your marketing efforts.
The first thing you will do is to pitch the event to the journalist. Phone pitching is a great way to make sure that you’re working with the exact target and that you gather instant feedback. Yes it requires a combination of research & quick thinking. It is equally important to be prepared for any first hand rejection as many of them would already have some fixed assignments coming up.
(Image Source: communiquepr.com)
Below are the tips that will ensure you’re prepared and ready for call downs.
Before you Dial, Research - Before making the call, spend plenty of time researching the target and their recent articles to make sure that he/she is still at the publication and covering the topic you’re pitching. Make sure that the story you are pitching to them is relevant & they may spare some time for it. Reporters are notorious for hating phone pitching, as they are very busy and always on deadline so this makes sense. If the story fits what they are covering then they may go the extra mile to get it covered.
Make Sure you Call Reporters the Right Time – Timing is the key, as a PR person you need to make sure that you call at a time when they are open to pick your phone & discuss your pitch. Don’t call at early morning, before break time or at the time when they leave the office. This may make them restless & they may even disconnect without listening your pitch.
Plan Your Pitch in Advance – Keep your pitch as simple & short as possible, no one have time to listen stories about your pitch. Make sure it excites them & motivate them to cover it for you.
Follow Up – Don’t be stupid enough to get convinced by their nod on the phone. Write an official mail to them & try your best to seek their confirmation over it.
Here you go guys we hope our tips will make your phone pitching better & strong. If you looking out for PR experts to take care of your business promotion, you can always get in connect with Mediagraphix - a leading PR agency in Delhi to boost up your marketing efforts.
